Best of Bangladesh in Amsterdam: Exploring Untapped Opportunities
By Yvonne Heinen-Foudeh, Senior International Correspondent
As a matter of fact, it is Europe that represents the largest export destination of Bangladesh. For apparel, 60% of total exports at an expected record value of around 26.7 bn € (30,01 bn US$) in 2023 go to EU countries. RMG exports from the South Asian country in 2022 augmented to a total of 9,74 bn US$, while seeing an increase of 36.3%. However, there are a lot of business opportunities that remain untapped between Bangladesh and in particular the European market. To explore those, and to open doors for Europe to the best of what Bangladesh’s industry has to offer the “Made in Bangladesh” event will step up beginning of September. “Exhibiting companies will showcase their sustainable and innovative products as part of the event” informs the organizer Bangladesh Apparel Exchange (BAE) in the accompanying communication. The growth potential of Bangladesh’s industries should leverage the demonstration of innovative capabilities in production as well as today’s focus on traceability and transparency – “making Bangladesh one of the world’s most responsible sourcing destinations.” Mostafiz Uddin, BAE founder and CEO summarizes the Best of Bangladesh concept: “Most importantly the event will present the strides Bangladesh has made in safe, sustainable, and ethical manufacturing”. The combination of exhibition and communication sessions for the first-ever European showcase by the nation’s apparel sector also follows BAE’s declared goal to portray a more positive narrative of Bangladesh and change perceptions in Europe. Seven interactive panel sessions will address essential topics. Among them:• Bangladesh - Perspectives from an emerging economy• The future: Advancing safety & well-being for garment workers in • Impact investing: the New Frontier• Sustainable Synergy: Circular Economy, Climate Action & Bangladesh’s Future –• Digitization and Digital Economy in BangladeshFirst-ever European showcaseBest of Bangladesh shall open doors to international buyers, business partners, politicians, representatives of culture and media, and the local community. And – it will be much more than an exhibition but offer an experience of what the Bangladeshi industries could offer to Europe. In addition to making business connections, the visitors will be also able to enjoy the Bangla culture as embodied by its music, dance, and art.’’
*Best of Bangladesh’, Amsterdam, will be held on 4th & 5th September 2023 at the Gashouder, Westergas, located in the heart of the city. The first-ever “Made in Bangladesh” show in Europe besides the exhibition for best offerings will organize panel sessions and cultural experiences for its visitors. A total of 40 Bangladeshi companies will display apparel, both textile and leather goods, handicrafts and agro products as well as pharmaceuticals, and introduce what the country industry has to offer in sectors such as light & digital engineering. Probably of particular interest to local visitors to the international event: bicycle manufacturers from emerging South Asian countries will be exhibiting - the Netherlands being the No. 1 bicycle nation throughout Europe.