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UpFront
UpFront with Morgan Tecnica
Morgan Tecnica Gaining Ground – Scores with Mastermind Concept – Premiere for MadeInMorgan-CAD
By Yvonne Heinen-Foudeh, Senior International Correspondent
What started from the headquarters in Adro (Brescia), Lombardy, in the heart of the fashion country Italy, has meanwhile developed into a veritable player in the field of automation for apparel and other sewing industries. This is true both in terms of its geographical presence including local sales and service partners in Europe, its subsidiary in Bangalore, India for the Asian region, and its product range, which is based on increasing process integration. We are talking about Morgan Tecnica Spa as the parent company, covering North and Latin America along with a closed partner network from Montreal, Canada with Morgan Tecnica America Inc.
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Morgan founders and leaders: The Giachetti siblings - President and CAD responsible Federica and Fabrizio, CEO.
Whereas in the development years since the company was founded in 2008 it has focused on automation in the cutting room with loading and handling systems, material spreading, and tables, as well as labeling solutions and single- and multi-layer cutters (layer heights from 2.5 cm to 9 cm compressed according to Morgan Tecnica). Today the product range is further complemented with a comprehensive software package: For each networked production, it comprises ERP (Enterprise Resource Planning), Cut Order Planning, PDM, and a module series for process networking as the mastermind - "the brain of the cutting process," as CEO Fabrizio Giachetti expresses it.
In-Eye InspectionThe Needle's Eye editorial team members were able to see for themselves just how much the Italian supplier has used the pandemic-related forced break for trade show appearances to intensify further developments and expand its product range, most recently during Morgan's appearance at Texprocess in June. In Frankfurt, Morgan Tecnica's trade show concept manifested its integration in the cutting process, which has been consistently implemented along the "Fusion Line" for around two years: stock lay-up system, conveyor table, cut part identification, cutting with the 70HM model selected from the NEXT series for configuration at Texprocess, especially for cutting particularly rigid and thus demanding materials.
The software offering now has been significantly strengthened, especially in product development - in CAD including virtual fitting with the recently launched 3Dress program. The premiere of the in-house development "MadeInMorgan" in cutting software is currently causing some surprise after 2D-CAD was previously supplemented via a partnership. (Gemini, nowadays Lectra-owned)What motivated Morgan to invest in this saturated supply segment?
We want to know from President Federica Giachetti, her being responsible for the design software segment. "Due to the high strategic importance, we started the development of our own CAD two and a half years ago in order to guarantee independence here as well," the company president explains to The Needle's Eye: "With the change of ownership of our former partner, we have been able to meet the long-planned launch date for our plug-and-go fashion CAD with full speed ahead, right on time." As we continue to dig deeper with an eye toward chances for market positioning with MadeInMorgan CAD, Federica announces that they also have an attractive support concept up their sleeve for positioning the cutting software in an occupied market.
Michael Rabin heads the North American branch of Morgan Tecnica America Inc. at the Montreal site.
Further software novelties at Morgan underline the advancing integration strategy at the Italian supplier of automation solutions in the apparel, upholstered furniture, and automotive interior segments. These include COP.NET, an agile tool for accelerating the processing of production orders and deriving an optimized list of layer patterns to be processed and parts to be picked. Furthermore, with "Analytics", a graphic interface summarizes data generated by the laying and cutting systems in real-time. This means that comparative process data is already available on the systems equipped with screens, and daily productivity and fabric consumption can be monitored and controlled.
Established in February 2008, Morgan Tecnica is the brainchild of Federica Giachetti, President, and her brother Fabrizio Giachetti, CEO. Both Federica, with 19 years of experience at IMA, and Fabrizio, ex-marketing director of IMA have had a long association with the Italian provider of cutting room equipment as their father was one of the founding partners.
Established in February 2008, Morgan Tecnica is the brainchild of Federica Giachetti, President, and her brother Fabrizio Giachetti, CEO. Both Federica, with 19 years of experience at IMA, and Fabrizio, ex-marketing director of IMA have had a long association with the Italian provider of cutting room equipment as their father was one of the founding partners.
3Dress as part of Morgan's own CAD offering today enables the display of pattern modifications in a separate window.
The growing demand for single-ply cutters in apparel and upholstery due to on-demand business models, as in the technical textiles and graphic arts segment anyway, is being met with the "reduced energy consumption" Ply 1. Acceleration according to Morgan up to 3G, Speed up to 180 M/Min.
Through its total of four subsidiaries in Canada, Hong Kong, India, and the USA, Morgan Tecnica Spa currently exports its products, manufactured exclusively in Italy, to 60 countries, according to its own information. Sales activities to Russia were suspended at the beginning of March this year "in solidarity with the Ukrainian people and in the hope of early peace."
Contacts:
Morgan Tecnica SpaVia San Pancrazio, 11/B25030 Adro (Brescia), ItaliaTel +39 030 7704446
Morgan Tecnica America Inc.1010 Gauchetière Street WestOffice 200Montreal (Quebec) H3B 2N2, CanadaTel: +1-514-241-9830
G.A. Morgan Dynamics PVT. LTD. – India1421, B-Block, PoorviSahakar Nagar(Bangalore) 560 092 IndiaTel: +1-514-241-9830
Morgan Tecnica Hong Kong Ltd.Flat G, 7/F, Phase 2Kwai Shing Ind. Bldg.42-46 Tai Lin Pai Rd.Kwai Chung, Hong KongTel: +852 54233008
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