Since last year’s 3D Tech Fest conference, the accelerated progress we have made as an industry would have been unimaginable pre-pandemic. We have learned a lot in a very short space of time, and 3D Tech Fest 2021 was our time to share experiences and insight and ensure that we as an industry are delivering on our ambition to do things differently and better.
The Metaverse has arrived and is disrupting everything we thought we knew about delivering fashion. It requires bold new thinking, empowered leadership, investment, and learning on an unprecedented scale. Every person with a stake in the global fashion scene needs to understand and engage with the Metaverse; some have already boldly gone there, and they are set to reap the early rewards. But as with everything, there is a level of authenticity that brands and creators need to retain; how well these nuances are guarded will make and break brands.
The three-day online 3D Tech Fest event returned in 2021 to over 5,000 registrants. Some 40+ presenters shared their exceptional expertise and experience: speakers from management and practitioners in industry, from software companies, creators in the Metaverse, and cultural commentators.
This Executive Summary Report highlights some of the key takeaways from this year’s event. Since the 2020 conference, the accelerated progress we have made as an industry would have been unimaginable pre-pandemic. We have learned a lot in a very short space of time, and 3D Tech Fest was our time to share experiences and insight and ensure that we as an industry are delivering on our ambition to do things differently and better.
Digital fashion is currently a $40 billion market and growing as the enabling technology becomes more accessible and the wearer base expands. It is very important for future designers to understand and undertake this new skill-set. Alvanon enables companies to generate and leverage their authentic 3D digital assets across multiple platforms and applications. We have seen how 3D avatars can change the way we design, produce, merchandise, and sell fashion.
Just as the physical universe is a collection of worlds that are connected in space, the metaverse can be thought of as a bunch of worlds, too. Massive online social games, like battle royale juggernaut Fortnite and user-created virtual worlds like Minecraft and Roblox, reflect some elements of the idea. Video-conferencing tools, which link far-flung colleagues together amidst the global COVID pandemic, are another hint at what’s to come. The metaverse will become a platform that’s not tied to any one app or any single place — digital or real. And just as virtual places will be persistent, so will the objects and identities of those moving through them, allowing digital goods and identities to move from one virtual world to another, and even into our world, with augmented reality.
About AlvanonAlvanon is a fashion technology company, focused on enabling companies to generate and leverage their authentic 3D digital assets across multiple platforms and applications. It has developed a unique and innovative body data-driven approach, with a consumer-scanning element, to solving the challenges of sizing and fit inherent in the apparel industry. Since 2001, it has dedicated itself to body shape data research and has gathered more than 1.5 million body scans in 30+ countries, most recently, in China, Colombia, Costa Rica, and the US. Combined with its deep apparel knowledge, this has allowed Alvanon to develop thousands of fit standards for hundreds of brands globally. www.alvanon.comAbout MOTIFMOTIF is the apparel knowledge hub that connects professionals around the world with the skills and industry expertise they need to transform their businesses, lives, and careers. Launched in 2018 by parent company Alvanon, MOTIF tackles the industry's need for evolving skill sets and continual learning. Motif.org provides a unique online learning experience with education on important industry topics across the supply chain and training on fundamental, technical, business, and creative skills. MOTIF is working with top industry practitioners from around the world to develop world-class courses, for fashion, apparel, footwear, and accessories professionals and corporates, that can be accessed from anywhere, at any time. www.motif.org