Industry News
Australian T-Shirt Producer Looking to Expand
It was a sunny day. They were seated at a pretentious Melbourne cafe eating $32 avocado toast. Here was a group of hipsters each sporting immaculately groomed beards. Sipping on their 3/4 almond chai lattes, they lamented the lack of awesome quality graphic t-shirts available. They all agreed that something needed to be done urgently. The excitement was palpable. Marcus Siegel and Ace Reunis overheard them and appropriated the idea shortly after. And thus, Threadheads was born.
- Threadheads is a Victoria-based e-commerce startup that began in 2017 as a custom t-shirt printing business. The company offers in-house and artist designs that are printed on-demand onto a range of premium tees and apparel that they claim are unique and cannot be found anywhere else in Australia.
During the height of the lockdown, Marcus Siegel and Ace Reunis saw an opportunity as online demand began to increase and Threadheads took off.
“When the pandemic hit Australia the business initially suffered from the harsh lockdowns, however, as online demand began to increase Threadheads took a turn for the better. From this point forward things got brighter for Threadheads.
Now, Australian T-shirt producer Threadheads wants to raise US$2 million in crowdfunding, expand to the US, and set up a third production plant. The company, which operates production sites in Melbourne and Prague, has 240,000 customers in 40 countries and licensing contracts with Warner Bros., Sony Pictures, Unilever, Activision, and Seqa.
Now, Australian T-shirt producer Threadheads wants to raise US$2 million in crowdfunding, expand to the US, and set up a third production plant. The company, which operates production sites in Melbourne and Prague, has 240,000 customers in 40 countries and licensing contracts with Warner Bros., Sony Pictures, Unilever, Activision, and Seqa.