Industry News
3D Avatars in PLM: Centric Software and Alvanon Team Up for the Perfect Fit
Centric Software, the Product Lifecycle Management (PLM) market leader, is proud to announce its collaboration with 3D avatar pioneer, Alvanon. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, and sell products such as apparel, footwear, sporting goods, furniture, home décor, cosmetics, food & beverage, and luxury to achieve strategic and operational digital transformation goals.
Centric Software has achieved an industry first with the integration of Alvanon’s 3D avatars into Centric PLM 3D workflows, for a true and complete end-to-end 3D process. Since 2001, Alvanon has used the latest technology and body shape data to enable the world’s leading apparel brands and retailers to improve garment fit, reflecting modern-day consumers.
“This ground-breaking collaboration with Alvanon will empower designers who use Centric PLM to access 3D avatars while working seamlessly in a familiar environment,” says Ron Watson, VP of Product at Centric Software. “Centric’s open API enables complex integrations with different technologies, streamlining processes while leveraging information from many sources so that users can work faster and more efficiently on a single platform rather than in multiple siloed applications.”
“At Alvanon, we believe that the 3D journey begins with the 3D avatar. Not just any avatar, but the fit standard that represents the brand’s target customers’ body shapes and sizes. We are pleased to team up with Centric PLM, to enhance their customers’ design capabilities, and the overall user experience. It’s via close collaboration with leading solution providers such as Centric PLM that we can deliver our range of virtual avatars and provide the fit accuracy that brands and retailers demand,” says Jason Wang, COO of Alvanon.
Centric PLM users can store, search and download Alvanon avatars (virtual AlvaForms) directly from Centric PLM. The integration between Centric, Alvanon, CLO3D, and GoVise makes it possible to use Alvanon 3D avatars from Centric PLM libraries in Clo3D design.
“We are excited to take advantage of this feature,” says Karen Keane, Senior Manager of IS – Product and Brand, and Nancy Fedoruk, 3D Creative Lead at Arc’teryx. “It will allow us to house the Avatar library in Centric in a visual, searchable UI, that is also available in CLO3D. Avatars are the true starting point for 3D Product Development – it's great to leverage the custom integration between our three partners, Centric PLM, Alvanon, and CLO 3D.”
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3D Avatars in PLM: Centric Software® and Alvanon Team Up for the Perfect Fit
“We are delighted to announce our collaboration with Alvanon, who stands at the forefront of physical and virtual body shape visualization for the fashion industry,” says Chris Groves, President & CEO of Centric Software. “Led by the needs of our customers, Centric pursues an ‘open platform’ strategy to integrate Centric PLM with other technologies that are used by the world’s most innovative brands and retailers.”
Alvanon’s founder Dr. Kenneth Wang was both a doctor and a garment manufacturer.
After failing to sell clothing online in 2001, he began looking at other ways to help standardize the selling of apparel online. He said, “let's look at the body that we are actually designing the goods on.” The result was mannequins based on real human anatomy, created with an understanding of pattern making and garment production in mind, to help brands, designers and retailers ensure their products achieve the best possible fit.
Today, Alvanon is a fashion technology company that helps apparel brands improve their fit to reflect modern-day consumers. It has developed a unique and innovative body data-driven approach, with a consumer-scanning element, to solving the challenges of sizing and fit inherent in the fashion industry. Since 2001, Alvanon has used the latest body size, shape data, and technology to advise and execute the best fit and sizing strategy for brands worldwide.
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